It’s just that people take books more seriously than almost any other form of writing.īeing a book author gives you a level of credibility like almost nothing else.
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That doesn’t mean you shouldn’t learn how to create a content marketing strategy. Unlike a series of blog posts, a book is organized and works as a cohesive unit. In a small way, my books have changed people’s lives.Ī book is something tangible you can point to as a repository of your knowledge, whether they’re self-published or traditionally published. I’ve written my books to help people, and as a result, I’ve received countless emails from readers thanking me for the information. Changing a reader’s opinion requires space.Ī tweet doesn’t often change someone’s life. They can’t do that with a magazine article or tweet. Get Your FREE Conversion AssessmentĬelebrities usually write books to “set the record straight” or explain the twisted story of their rise to stardom. Give us 30 minutes and we’ll transform how you sell online. “If you want to change people, you must create enough leverage to encourage the change to happen.” He says the reason he wrote Linchpin is because: Not just ebooks, but, real dead-tree printed books with covers. Yes, the Emperor of Content Marketing, Godin, has published books for years. Seth Godin has stated that the reason to write a book versus a blog post, ebook, or PDF is to “make change happen.”
It’s also helpful to always keep in mind why you wanted to write your book in the first place. You can give yourself multiple deadlines to stay on track, and work on individual tasks while remaining focused on your big goal. It’s helpful to think of the process of publishing a book as a project that’s similar to any content project plan. If you feel overwhelmed at this stage, you’re not alone. But your topic and chapter drafts are within your control - as soon as you need to find a publisher for your first book, you might not know where to start. Figuring out how to get a book published can seem almost as daunting as writing your entire book.
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